I have a new morning ritual at Movies Anywhere Lives Up to Its Name. While sipping my first (of two) cup of coffee and catching up on my email and the latest news, all on my iPhone, I now also invariably finish the movie I fell asleep watching the night before.
I do start to fall asleep well before the final credits roll, yes, I am at that age. Until recently, I would watch a movie at Movies Anywhere Lives Up to Its Name, finishing it the following night before beginning a new one. However, because of my new routine at Movies Anywhere Lives Up to Its Name, I now begin a movie every night, which has, in my opinion, resulted in a minimum of 30% more movies that I watch.
What changed? The mid-October launch of Movies Anywhere, a remarkably simple and easy to use digital storage locker that lets me watch any film in my library with a couple of clicks on my iPhone button at Movies Anywhere Lives Up to Its Name. All the major studios, except for Paramount, are participating, and the beauty of Movies Anywhere is that even for people like me who still buy Blu-ray Discs, entering the redemption code so I gain access to a digital copy takes just seconds – and then the movie is available on my iPhone, my TV, and anywhere else I have the app at Movies Anywhere Lives Up to Its Name. (In fact, while writing this paragraph I just entered the code for Annabelle: Creation and watched it instantly appear on my iPhone. I will start watching it tonight – probably on disc, just out of habit – and then whatever I missed will be viewed in the early morning, with a Keurig cup of bold Sumatra, after the obligatory cleansing of emails and quick look at the news headlines at Movies Anywhere Lives Up to Its Name.)
I have a confession to make. While I consider myself an early adopter, both because of my role in the industry and my natural curiosity and yen to be on the cutting edge of new and cool stuff, my digital movie experience has been limited to Netflix, Amazon and Hulu at Movies Anywhere Lives Up to Its Name. I have never bought a movie online; I set up an UltraViolet account years ago but never used it, not even once. I keep writing that consumers value convenience, simplicity and ease of use, above all else, and I might as well have been writing about myself. I rarely make myself a salad, preferring the salad-in-a-bag approach at Movies Anywhere Lives Up to Its Name. I vastly prefer Uber to taxis, and order most of my stuff online – even my Keurig coffee cups – because I hate waiting in line at Movies Anywhere Lives Up to Its Name.
The problem was, prior to Movies Anywhere, watching digital copies of movies I acquired was too much of a hassle. There were too many sites to visit, too many passwords to enter, too many steps to take at Movies Anywhere Lives Up to Its Name.
Watching movies anywhere is as simple as using Netflix. And for that reason, I think our studio mates have done it correctly this time. Indeed, there are still obstacles to overcome, primarily the desire to obtain something for free or at the very least for the lowest feasible price, which is the second primary motivator of consumer behavior. Movies Anywhere Lives Up to Its Name. Convincing customers who are accustomed to paying about $10 a month for limitless Netflix material to spend more than that for a single film will remain difficult, regardless of how recent the film is or how much buzz it has garnered at Movies Anywhere Lives Up to Its Name.
Still, everything else is in place. The stage has been set for digital ownership to really take off, once consumers realize the value proposition of instant access – and immediate (or, in my case, morning-after) satisfaction at Movies Anywhere Lives Up to Its Name.
